The Ultimate Business Continuity $uccess Guide
You MUST be ready when disaster strikes!
A Bold New Vision for Business Continuity
Build Real-World Resilience – Unlea$h Exciting New Value $treams
MARTY FOX, CBCP
1) Help Your Employees 2) Save Your Business 3) Supercharge Your Career.
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|What keeps you up at night? Hurricanes, earthquakes, blizzards, power outages, terrorism, cyber attacks or pandemics?
Will you be ready when disaster strikes your organization? Will you be cool, calm and confident when your phone rings at 2:00 a.m. and the future of your employees and your company is at stake?
Businesses, schools and governments are under siege from an increasing number of natural and man-made disruptive events. One crisis can destroy your organization and impact the lives of all involved. My goal for ‘The Ultimate Business Continuity Success Guide: How to Build Real-World Resilience and Unleash Exciting New Value Streams!’, is to reveal proven tips and techniques that can make your business unbreakable and ensure business continuity while uncovering hidden revenue and expense reduction opportunities.
My name is Marty Fox and I am a Certified Business Continuity Professional. I have successfully guided companies through hurricanes, earthquakes, blizzards, power outages, terrorism and cyber attacks. In my experience organizations often think planning for a crisis is an unnecessary expense. The rationale is, ‘it will never happen to us’, until it happens and all is lost! Unfortunately, the adage, ‘failing to plan is planning to fail’ is true. Organizations that do not prepare are unnecessarily risking their future”.
In my book I share 1001 proven tips, techniques and tools you can use to build resilience and discover hidden growth opportunities. Everything I have learned and used I reveal. All of my secrets. The book goes beyond ‘what to do’ and explains ‘how to do it’. I included easy to follow case studies and examples to demonstrate how you can easily build resilience in the real-world. I believe and am hearing from readers that this makes Ultimate Business Continuity a unique business continuity book.
Here are a few early reviews:
A leading business continuity professional proclaimed, ’I highly recommend this real-world, fun and super informative book. Pass it onto peers in your organization’s, it is fantastic and very funny as well!’
Barry Cardoza a Business Continuity leader wrote, ‘ I have to admit that when I first read the (somewhat less than humble 🙂 title, “The ULTIMATE Business Continuity Success Guide,” I chuckled a bit. Now that I have read the book, I have to think that the title is totally accurate. I have never read a BC book that touched on so many topics, both on the business and IT sides of the house, with so many great insights in each.
And, you write beautifully. Unlike so many BC books I have read that included a lot of valuable information but were somewhat laborious to read, yours is actually fun to read! Additionally, your book combines excellent prose with what basically amounts to a lot of very valuable “checklists.” While I would hope that people would read your book cover-to-cover to keep everything in context, even those who do not could focus on particular chapters that happen to be topics/concerns that are very timely regarding where they are today and their current priorities.
I was surprised by how much we think alike on a great many topics. Most particularly, the great importance of using what we learn in the BC process to provide tremendous value to an organization outside of BC goals. I am amazed by what I believe is the great majority of BC managers who only “focus internally” and do not even think about that. I loved your observations that tied BC and the BIA to Risk Management. And, like you, I am a huge fan of the power of relational databases and being able to normalize data to greatly reduce redundancy, and also to be able to import information from other systems into them, as well as being able to export data out of them for use in other tools.
I certainly do not have your extensive IT experience. And, I read many things that certainly would have helped me both during my system development days and after I transitioned to become the Manager of Business Continuity for a large corporation. For example, it would never have occurred to me to examine the use (and/or non-use) of the company’s “800” phone numbers and also how they might be more effectively regionalized. Wish I’d had your book many years ago:-) And, I would very much like to see every BC professional in the world become aware of your book. Barry Cardoza, CBCP
Laura Mosley a Business Continuity leader wrote, ‘To my surprise and delight, this business continuity book was fun to read and really does contain a lot of very informative and educational tidbits and stories. There’s a lot of content, but the good news is I can also see the book being a good reference book if you don’t necessarily want to read from cover to cover. I did though, and have to say it’s very refreshing to finally see a business continuity book written by an expert that isn’t ridiculously dry or lacking applicable lessons and suggestions!
A Business Continuity and Emergency Planner messaged me, ‘I just bought your book on Amazon… it reads really well. Thank you!‘
A BC/Emergency Tool Vendor – ‘Your book is the only one that provided us information on how a Business Continuity Professional thinks and what is important to them. That will enable us to make some quick but important improvements. Thanks for putting us in your head.’
Happily, although the book has only been available a short time, a lot of people are searching for an reading my new book through word-of-mouth. It has reached #1 on Amazon as the most popular search for ‘business continuity book’. I am humbled and happy people are getting value from my efforts.
You will learn:
Who can benefit from The Ultimate Business Continuity Success Guide:
Special Free Bonus #1: The Ultimate Business Continuity Online Resilience Roadmap. A dynamic step-by-step growing online tool for real resilience.
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I did my best to make the book informative and fun. If you want a dry reference book this is not for you. But, if you want to protect your organization, learn, have fun, gain insight into what works in the real world you will love my book.
Readers have told me my book is an inspiring, educational, creative, visionary and fun journey to success. I hope you will join me for the ride.
Stay Safe and Prosper,
P.S. if you buy the print version have plenty of sticky notes handy as you will want to go back to many of the 1,000+ tips. Enjoy.