Why I Wrote the Book


I can honestly say writing ‘The Ultimate Business Continuity Success Guide‘ was a labor of love. I know it sounds like a cliche, but I wrote this book from my heart. It is my small way of giving back to the profession that has meant so much to me. I enjoyed every moment of the process. I truly hope you enjoy it and get value from my effort.

The idea for this book had been brewing in my mind for a few years. Finally, it became an obsession. I knew the time had come to ‘pay-it-forward’.

Initially, I envisioned sharing a short list of my favorite tips and techniques. When you scan the table of contents you will realize I ‘failed’ in the ‘short list’ concept. What happened was my passion for business resilience and continuity took over. I wrote and researched most nights and every weekend over the next year and a half. A healthy portion of this book was also written during my daily two hour round-trip commutes on New York’s Long Island Railroad.

Simply, the goal of this book is to help you improve business resilience and continuity in your organization, regardless of  size. I have accomplished this in the past for Fortune 100 companies, mid-tier companies as well as two person companies. I will share my insights, tips, techniques, technologies, ideas and stories. This book goes beyond ‘what to do’. It explains ‘how to do it’ in the real world.

Who can benefit from The Ultimate Business Continuity Success Guide: 

  • Business Resilience / Business Continuity (BRBC) Professionals
  • Emergency Management Professionals
  • Cyber Security Professionals
  • Founders and Owners
  • Safety & Physical Security Professionals
  • Managers and Process Owners
  • Employees
  • Enterprise companies
  • Mid-tier companies
  • Small companies
  • Global companies
  • Local companies

What The Ultimate Business Continuity Success Guide is:

Real World Continuity:

This  book is written from my vantage point as a seasoned BC professional who enjoys being on the front lines mixing it up with office employees, factory and warehouse employees, techies, truck drivers, C level execs, facilities, sales-people and anyone else I run into in the hall.

I do not believe you can do this job properly from an executive suite.  If you want to do the job right, you must be ‘all-in’. You and I are going to be on the front line throughout the book. We will be trapped in an elevator with a C level executive, in meetings with department managers, hosting table-tops and work area recovery exercises, responding to a 2:00 am crisis call and selecting business continuity tools that can make or break us.

I did my best to pack this book with 1001+ of my favorite practical ‘boots on the ground’ ideas, tips, techniques, technologies and resources. These are the things that enabled me to succeed and I believe they will help you.

I will share all of my experiences, both good and bad. It is about honesty. Some of my ideas may be a little ‘outside the box’ and ultra-innovative. But those ‘moonshots’, as the guys at Google (R) would say, have often had huge payoffs for me. My hope is that they will give you ideas and plant seeds of what is possible.

We will also discuss some things that have blown up in my face, such as activating a mass notification call list exercise as a ‘blast’ rather than a ‘cascade’ – more on getting dinged for that one later in the book. There is also the story of a BC executive who took a ‘lickin’ and a ‘kickin’ when he hosted a webinar and unwittingly mixed  in some embarrassing instant messages on his shared screen. It can happen to you, so skip that story at you own risk!

Business Resilience:

This book goes way beyond prepare, respond and recover. Throughout the book we talk about building a resilient program and company. We discuss the  importance of building a flexible ‘bend but do not break’ culture so you can respond to any disruptive event and come back stronger than your prior state.

We also spend a lot of time on how you can position you and your team as a profit center NOT an expense. I discuss many initiatives that have worked for me and can be very important to your company and your career. Believe me, it does not take a whole lot of these ‘extra credit – beyond BC’ successes to go from being thought of as a cost-of-doing-business to a uniquely indispensable contributor.

This book is also very high on using technology to supercharge your business resilience program. My special niche in life is finding and leveraging technology to improve business continuity / resilience programs. When people ask me where I live I often respond, ‘where business continuity intersects with technology’. Sometimes it leads to stares outside a business setting, but it is where I live.

On many occasions my extensive technology experience has led to revenue generating and cost saving opportunities. This is what I love to do. I will share ideas how you can apply technology to building resilience, how to protect against cyber security threats and  what your ultimate tech toolbox might look like.

What The Ultimate Business Continuity Success Guide is not:

This book is not  intended to replace the fundamental guidance we derive from fine organizations such as DRI and BCI. This book builds on that core information with real-world experiences, tips, techniques, ideas, answers and technology tools that have worked for me. This book is definitely NOT limited to BC 101. You can find lots of basic fundamental information all over the Internet. I tried not to regurgitate what has been published a thousand times. I could not improve on that.

How to use The Ultimate Business Continuity Success Guide:

The Ultimate Business Continuity Success Guide is flexible in how you can use it.  You can read it cover to cover or go directly  to content specific chapters. Most chapters stand on their own. Some refer to other chapters for additional information. The choice is yours. Use it in the manner that best suits your needs.

Tip – If you are launching a new resilience program you will benefit the most by reading the book sequentially, cover to cover. We discuss all phases of business resilience and continuity.

I am here for you:

Hopefully, The Ultimate Business Continuity Success Guide is not boring. I think some stories might even border on ‘entertaining’.  I think you will laugh at some of the stories. In my opinion, that is good. There is no rule against having fun.  I believe having fun helps us step up to our challenging job. This is a ‘people business’ and people like being around others that are upbeat, positive and have a good sense of humor. I love my job and I smile most days going to work. Often I wish the day were longer. Seriously – I say ‘clock, please slow down!’‘ If you love what you do you will build a great program.

You might not agree with everything I say in the book. Pick and choose what best fits your organizational culture. If you make use of just a few of my ideas, tips or techniques it will be well worth your time. Diversity of ideas is critical to planning and responding. Unfortunately, when everyone blindly agrees that it is okay to situate power generators and vital records in basements of nuclear plants, hospitals and businesses we wind up with Fukushima and Katrina type impacts. More on that later. I encourage you to use what makes sense to you and throw out the rest.

I would love to hear from you. Your feedback and ideas are as critical as a ‘less than 1 hour process RTO’. If you have some cool tips, techniques or ideas that have worked for you and you would like to share them (with credit to you) please let me know. Maybe I can include them in a future edition of this book.

In addition, be sure to leverage the Special Bonus – Business Resilience Online Roadmap and subscribe to my free Ultimate Business Continuity Tips, Techniques, Tools and Technologies Newsletter so I can continue to share late breaking information with you.

Finally, most authors usually add their contact information at the back of their book.  I decided to put my email at the beginning of the book, in case you have a question or just want to bounce around some ideas.

Marty Fox – Email: marty@ultimate business continuity.com